However if we connect effectively via the “Why” (and “How”) of the limbic brain – the place of passion and purpose – others will make a gut decision to follow in the leader’s footsteps. Sinek suggests that when we communicate from the “What”, we are not appealing to the part of the brain where decisions are actually made. It is also the place of decision making, and especially those that come from the gut. The inner circle of the brain, the “Why” and “How”, relates to the limbic portion of the brain where feelings such as trust and loyalty are generated. The outer layer of the brain, the “What”, is represented in the homo sapien brain – the place of rational thought, analytical data, and language. Sinek further explains that the Golden Circle corresponds to the biology of the human brain. Sinek suggests that “Why” is the most transformational and powerful place to speak to as it the place of purpose and passion. Most, however, do not speak to the “Why”. Many leaders are also comfortable speaking to “How” they do what they do. The most common and comfortable place for leaders to speak to is the “What”, as in what the organization does. Starting with the outer ring and leading to the center ring, the sections are labeled as the “What”, “How”, and “Why”. The Golden Circle is similar to a target with three rings. In this TED talk, Simon Sinek explores his concept of the Golden Circle, what he calls “a naturally occurring pattern”, grounded in the biology of human decision making, that explains why we are inspired by some people, leaders, messages and organizations over others. Have you ever wondered why we find some leaders and their messages inspiring while others leave us flat?Īs a leader do you want to ensure your team members not only understand your vision, but also actively work to make it a reality? View a graphic synthesis of Simon Sinek’s talk. Here's the link to the Original Version of this amazing, inspiring and thought provoking talk by Simon Sinek: Start with why - how great leaders inspire. Find Your Why is designed to help those inspired by the message find their WHY and bring it to life in both their careers and organizations. Millions of people now understand the concept of the Golden Circle. Click the arrow in the image box to launch the 18 minute video. With Start with Why, Simon started a movement to inspire people to do the things that inspire them.
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